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Keyword Research for Audio & Video
We study how listeners phrase their questions in podcast apps and how viewers search on YouTube and Google, then match episode topics to real, existing demand rather than guesswork.
Search Consulting for Audio & Video Creators
Your episodes deserve to be found, not just published.
We help podcast hosts and YouTube creators translate strong content into search visibility: the keywords people actually type, the show notes that hold up in a results page, and the structure that keeps a catalog discoverable long after upload day.
What We Work On
Five habits that decide whether an episode gets discovered
Search visibility for audio and video is rarely one fix. It is a set of small, consistent decisions made before, during, and after publishing. Here is where we spend most of our time.
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Show Notes & Descriptions That Rank
Each set of notes is structured with the language a search engine and a skimming reader both need near the top, plus natural keyword placement throughout.
03
Timestamps for Search Results
Chapter markers are labeled with searchable phrasing so platforms can surface individual moments directly in results, not just the episode as a whole.
04
Series Structure & Topical Authority
We group episodes into clusters around core themes, so a full catalog reads as a coherent body of work rather than a scattered list of one-off topics.
05
Transcripts Into Blog Content
Recorded conversations become structured articles built to capture long-tail search traffic that audio or video alone would rarely reach on its own.
Series Structure
Topical authority is built episode by episode, not overnight.
Search engines and platform algorithms both respond to consistency over time. A show that keeps returning to a defined set of subjects, using related language and cross-linking earlier episodes, tends to be read as a dependable source on that subject.
We look at your back catalog first. Then we group existing episodes into thematic clusters, identify the gaps worth filling, and suggest a publishing sequence that reinforces rather than scatters your subject coverage.
More on our approach
Timestamps
Timestamps do double duty when they are written with care.
A chapter marker labeled "Part 2" tells a viewer nothing and gives a search engine even less. A marker labeled with the actual question being answered can appear as its own entry in a results page, guiding someone straight to the minute they needed.
We review episode audio and video, draft timestamp language that mirrors real search phrasing, and check formatting against the conventions each platform expects.
Check your current timestamps
Transcript Repurposing
The conversation you already recorded is a draft article waiting to happen.
A transcript is rarely publishable as-is. We reorganize it around a clear question a reader might search for, trim the conversational filler, and add headings and a short summary so it functions as a standalone page.
These posts tend to attract narrower, longer search phrases: the kind of specific question a listener typed instead of subscribing directly, but is still worth reaching.
See engagement options
Why It Matters
Great episodes still need a way to be found.
Podcast apps and video platforms are search engines in their own right, and so is the open web around them. A show can be well produced and thoughtfully hosted and still sit unseen if its titles, notes, and structure were never built with search in mind. Our work sits in that gap, between the content you already make and the audience already looking for it.
How An Engagement Works
From first conversation to an updated catalog
Every engagement follows the same general path, adjusted for the size of your catalog and how much of the work you want to handle yourself.
01
Initial Conversation
We talk through your show or channel, current publishing habits, and what search visibility looks like today.
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Content & Keyword Audit
We review a sample of existing episodes, notes, and timestamps against real search terms in your topic area.
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Optimization Roadmap
You receive a written plan mapped to your publishing calendar, prioritized by effort and likely payoff.
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Hands-On Implementation
Show notes, timestamps, and transcript-based posts are drafted or reviewed together, episode by episode.
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Ongoing Review
As your catalog grows, we check in periodically to keep series structure and keyword focus aligned.
Questions We Hear Often
Frequently Asked Questions
Podcast and video search behavior spans multiple environments at once: the podcast app's own search, YouTube's search and recommendation system, and general web search that indexes show notes and transcripts. Each has its own conventions for titles, metadata, and formatting, so the research and writing process accounts for all three rather than treating audio or video like a standard webpage.
Not necessarily. Many engagements work from exported episode lists, transcripts, and screenshots of current metadata. Some clients prefer to grant limited access so we can review analytics directly. Either approach is workable, and we discuss which fits your comfort level during the initial conversation.
Timing varies by platform and by how established your catalog already is. Some changes, like updated show notes, can be reflected within days on some platforms. Broader shifts, like a series being recognized as a coherent topic cluster, tend to unfold over a longer stretch as more episodes reinforce the pattern. We do not promise specific timelines, since indexing behavior is controlled by each platform.
Yes. Older episodes are often where the most straightforward improvements are found, since show notes and timestamps from earlier years were sometimes written without search in mind. We typically start by auditing a representative sample of the back catalog before deciding how much of it to revisit.
Our work centers on what happens around the recording: research, notes, timestamps, structure, and repurposed written content. We do not write episode scripts or host content on your behalf. If you want feedback on topic selection for upcoming episodes, that fits naturally alongside the keyword research work.
Conversational formats are common, and they still contain identifiable topics, questions, and moments worth marking. The process usually involves listening or reviewing the transcript closely to find the throughlines a listener searched for, even when the conversation itself wandered.
Curious how your current catalog reads to a search engine?
A first conversation is a low-pressure way to see what a review of your show or channel might surface.
Start a Conversation